Most hotel tech is bolting AI onto the same old product and calling it a strategy. I help the companies, hospitality groups, and investors in this category tell the real leverage from the noise, and act on it before competitors do.
Co-founder, First Wave AI. Former Accenture and Coinbase. I advise CEOs and operators across hotel tech and hospitality groups.
I sit in with your exec or investment team on the decisions that actually compound: build vs. buy, partnership choices, where your data and workflows become a real moat, and how to read AI-native competitors. Ongoing, three-month minimum. For when the next 18 months of decisions actually matter.
Who you sell to, what you say, and how you say it, turned into pipeline. ICP work, positioning, message-market fit, founder voice, and the channels that build it. Working sessions over a quarter, scope depending on where you're starting. For founders and operators in hotel tech and hospitality AI.
For hospitality groups deploying AI across properties. Vendor selection, what to build vs. buy, what your team actually needs to use it, and how to sequence the rollout. Scope depends on portfolio size and where you're starting.
I take on a small number of advisor and board roles at hotel tech and hospitality AI companies. I also do diligence calls and expert consultations.
Long-form analysis on hospitality, hotel tech, and AI. Vendor breakdowns, GTM teardowns, and what hotel operators actually see on the ground.
Substack, coming soon
Start with a 30-minute call. Bring the decision you're stuck on. You'll leave with a sharper read on it whether or not we end up working together.